Vistara, one of India’s fastest growing full service carriers, has launched its new multimedia brand campaign along with its first TV commercial. The campaign reinterprets and delivers on the brand promise of “Fly the new feeling”, through the eyes of airline’s new brand ambassador Deepika Padukone, the internationally acclaimed actress and one of the nation’s most popular and admired role models.
The new campaign featuring Deepika will be broadcast on TV channels across India. The airline has been giving a sneak peek to its customers through its ongoing teaser campaign #WhichStar running on various platforms, that has captured the imagination of millions of people already. The integrated campaign will be deployed across multiple platforms including TV, Digital, Print, Outdoor, Cinema and Airports.
Speaking about her association with Vistara, Deepika Padukone said, “It is a matter of great pride for me to be associated with Vistara, a brand that is reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. Vistara actually makes me look forward to flying again, like I did when I was a child and every flight was a wonder. The new TVC aims to capture that feeling in a charming and evocative manner.”
Phee Teik Yeoh, CEO, Vistara said, “From the beginning, Vistara has aimed to transform the flying experience and bring back the joy of air travel. We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, Mr. JRD Tata, and Singapore Airlines.”
In a short span of 19 months, Vistara has expanded its network rapidly from its hub in New Delhi, now serving 17 destinations across the country with 11 Airbus A320 aircraft flying 475 flights a week. By end of this year, Vistara’s fleet will grow to thirteen Airbus A320 aircraft and it will fly over 500 flights a week to 18 destinations.
