Espire Hospitality Group has decided to add a luxury boutique resort brand ‘ZANA’, to its portfolio. The name ‘ZANA’ suggests a rare ‘purple lily’ and aims to bring a bounty of freshness and exclusivity to the holiday experiences. The first outpost of the brand will be a 30 rooms lakeside resort on the unexplored Udai Sagar Lake, in the romantic city of Udaipur.
‘ZANA Udaipur’ will be a unique resort with inspiring experiences and nourishing cuisine that will complement its stunning natural setting. The resort will exhibit the true confluence of old-world charm and highly personalized and distinctive ‘Victorian’ service concepts. It will be at a convenient distance from the airport and near key attractions of the city.
Making this important announcement, Akhil Arora, Chief Operating Officer, Espire Hospitality Group, said: “Our domestic travel market is buoyant and therefore we are meaningfully expanding in India. We are all geared up for this significant launch of our novel brand ‘ZANA’ which will be positioned among a very few players in the Indian market offering intimate experiential luxury. At ZANA, every detail will be so characterful that it will transform an otherwise simple leisurely stay into a lifestyle experience.”
With the launch of ZANA, we aim to create destinations for couples, families and friends to connect and strengthen their bond. As our brand name represents a rare ‘purple lily’, our resorts will be desirable for those looking to escape from ordinary and discover the ‘new’, “Ankita Dawar, Head of Marketing & Communications, Espire Hospitality Group, added.
