FabHotels, a leading pan-India chain of budget hotels, has launched its loyalty program (dubbed “A-List”) to offer its loyal customers special privileges and higher cashbacks at its 400+ properties. Special privileges include free room nights, free cancellation benefits & tier-wise bonus credits up to Rs. 10,000.
Millennials make up a significant part of the workforce today. They are ambitious and aspire to be winners in their respective fields. They are regularly traveling for business and FabHotels strives to provide for these ‘Road Warriors’ The Global Business Travel Association predicts India to be one of the top five market in business travel spend in 15 years. With the A-List loyalty program, FabHotels aims to reward its repeat customers. As part of its launch, FabHotels is offering free membership for a limited period of time.
Mohit Gupta, CMO at FabHotels said, “We observed that our regular customers stay with us very frequently and we wanted to make sure that they are sufficiently rewarded for every subsequent stay. A-List loyalty program ensures that our repeat guests earn higher credits and more benefits, the more frequently they book with us.”
The A-List loyalty programme has four membership tiers – Blue, Silver, Gold and Platinum. A guest would be eligible for a particular tier depending on the number of bookings or credits earned. Interestingly, it has been observed in a pilot that consumers in the silver tier book for 3x and gold tier book 10x more nights respectively. This highlights the continued support consumers have for the brand and A-List loyalty program allows FabHotels to give redeemable credits and benefits back to them across all its 400+ hotels in 40+ cities.
The robust competition in the Indian hospitality landscape has made it imperative for growing hotel brands to introduce value proposition for consumers. FabHotels through its loyalty programme – A-List, seeks to reward its customers and maximise their experience when they travel for business.
