Goibibo has launched a first-of-its-kind campaign linking the thrill of cricket with the delight of travel featuring its brand ambassador and Mumbai Indians team members, Rohit Sharma, Hardik Pandya and Jasprit Bumrah. This one-of-a-kind innovative campaign will bring together three major passion points of young modern millennials.
Speaking at the launch, Rajesh Magow, Co-Founder and CEO-India said, “Goibibo has been at the forefront of product innovations in the online travel space and this campaign is a testament to how Goibibo continues to innovate as a value leader. This campaign is a way for us to deeply engage with new and existing users by helping them reassess their travel choices and drive adoption of online travel in the most meaningful ways.”
Commenting on the new TVC and offering, Saujanya Shrivastava, Group CMO said, “We want to go beyond a simple sponsorship association with cricket to active engagement with our audiences in a value accretive, innovative and dynamic manner. This is a unique confluence of Online Travel, Cricket and Bollywood brought to life in a way that has no precedents. Goibibo’s natural appeal is with a younger, tech savvy, transaction focused customer for whom travelling is spontaneous and always on their mind. Through this campaign we aim to fuel this spontaneity & reward our customers with tangible value in the form of goCash which they can use to book hotels, flights and other travel services”.
Goibibo has rolled out the campaign with its brand ambassador and the stars of its partner franchise – Mumbai Indians, Rohit Sharma, Hardik Pandya and Jasprit Bumrah to deliver the message in a captivating way through a 3-part TVC.
