In view of the uncertainties concerning the Covid-19 pandemic, the Hong Kong Tourism Board (HKTB) today announced that its annual signature event “Hong Kong Wine & Dine Festival” will, for the first time, take on a virtual format.
“The Hong Kong Wine & Dine Festival has been one of the most popular events among locals and tourists alike since its inception over a decade ago. Despite the Covid-19 outbreak this year, we hope people can continue to enjoy Hong Kong’s unique dining culture while providing business opportunities for the local F&B sector amidst this challenging economic climate. Organising the Festival virtually allows us to achieve both objectives without compromising public health and safety,” YK Pang, Chairman, HKTB said.
He added that the Festival will strive to recreate the festive by offering access to exclusive wine and gourmet experiences curated by experts on the subject. Taking advantage of the virtual format, the event will be extended from the usual four days to several weeks so that more people can take part regardless of time and geographical constraints.”
To preserve as much original flavour of the physical event as possible, HKTB is building an online hub where most of the Festival programmes will take place. A variety of wine merchants will be providing special discounts and products tailored for the Festival, which participants can browse and purchase in a virtual exhibition space. Meanwhile, renowned wine and food critics, chefs and wine experts will be invited to speak on wine-pairing and culinary topics in virtual workshops and classes.
