The brand’s first regional campaign in recent years recognizes the importance of celebration and encourages all travellers to make every moment grand.
Hyatt unveiled the launch of the Grand Hyatt brand’s latest regional campaign – Be More Grand – a bold statement to inspire all guests to celebrate the extraordinary in every moment of life – no matter how big or small.
Pairing five distinguished personalities with five Grand Hyatt hotels across the region, this campaign weaves together heartfelt narratives into short videos that capture the essence of the brand from a precious journey shared between mother and daughter, to moments of self-appreciation, to celebrating the pursuit of life’s ambitions to the journey of planning your wedding.
“Today’s travelers are seeking more than just a place to stay – they are on a quest to celebrate occasions, both big and small. Across the Grand Hyatt brand portfolio, we recognize this desire and provide the perfect backdrop so people can cherish every moment,” shared Carina Chorengel, Senior Vice President, Commercial, Hyatt.
Speaking on the campaign, Kadmbini Mittal, Regional Vice President – Commercial, India and Southwest Asia, Hyatt, added “We recognize that life’s most significant moments, regardless of scale, warrant exceptional celebration. Our ‘Be More Grand’ campaign embodies this conviction. By harmonizing distinct personal narratives with our luxurious hospitality offerings, we aim to inspire guests to cherish every moment and render it truly unforgettable. From milestone events and weddings to intimate moments of self-reflection, Grand Hyatt is dedicated to elevating every occasion into a grand experience”.
Building on the recent launch of “Be More Here,” a global Hyatt campaign that inspires guests, members, and customers to be in the present, “Be More Grand” captures the transformative power of travel and celebrates these meaningful moments across Grand Hyatt hotels in Asia Pacific.
The brand also unveils several upcoming openings. Grand Hyatt Singapore commenced welcoming guests in July, following a multi-year transformation, unveiling a reimagined urban sanctuary together with exciting culinary concepts. Grand Hyatt Kunming marked its debut in August, introducing the brand in the picturesque southern Yunnan province of China.
