Hyatt has launched The Unbound Collection, a portfolio of new and existing hotels which will maintain their identity and character; yet will still benefit from Hyatt’s loyalty programme as well as its operational and marketing resources.
The Unbound Collection by Hyatt launches with properties around the world, including The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii, which is expected to undergo a revitalisation and re-open in spring 2018.
Hyatt said that future hotels in The Unbound Collection by Hyatt will be “equally story-worthy, whether it be through a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience.”
Mark Hoplamazian, President and CEO, Hyatt Hotels Corporation said, “The Unbound Collection by Hyatt provides us with a myriad of opportunities to grow, not only in new markets, but also in places we know our guests want to go. The collection of properties will allow us to reach the modern traveller who seeks one-of-a-kind experiences, but also wants the reassurance and loyalty programme that comes with our brand. What really excites us about The Unbound Collection by Hyatt is that this portfolio provides rich social currency through story-worthy, shareable experiences that guests will take with them long after their stay.”
