Ibis has opened its third hotel in Bengaluru – ibis Bengaluru City Centre. It is the 11th ibis to open in India. With a capacity of 173-guest rooms has been positioned as ideal for business and leisure travellers.
Speaking on the rapid development of the ibis brand in India, J.B. Singh, President & CEO, InterGlobe Hotels said, “Bangalore as a city truly defines a cosmopolitan existence. The ibis property at Bengaluru City Centre is the extension of a cosmopolitan atmosphere that perfectly balances the needs of corporate and leisure travellers. Today, it’s all about providing service excellence at an affordable cost, irrespective of the category and we are excited about providing a memorable experience to our guests.”
Ibis is further cementing its leadership in the region with a unique campaign #bangalorelouvin for the opening of ibis Bengaluru City Centre. The concept is to engage with people’s love for Bangalore city through effective social media penetration. The campaign has been launched with a musical video of the general public expressing their pride for the city of Bangalore and marking the opening of the newest ibis in the city. The key attraction of the viral campaign is the ibis life-sized red pillows and heart -shaped shutter glasses as visuals. A three-phased campaign begins with the musical video going viral, activation by people sharing their love of the city on social media and finally seeking ownership on the exciting activities linking it back to ibis Bengaluru City Centre.
Expressing his excitement Firoz Jangaria, General Manager, ibis Bengaluru City Centre said, “By providing quality accommodation for those who are looking for an economy hotel with international standards and with easy access to the city’s main attractions, ibis Bengaluru City Centre is a great new asset to the city centre. The #bangalorelouvin campaign will reaffirm that ibis Bengaluru City Centre is determined to make a lasting impression and further build an emotional connection with the people to celebrate this vibrant city.”
