- The emirate welcomed over 1.5 million hotel guests, marking an 11% increase. Aiming to double hotel guests and boost GDP contribution to AED 450 billion by 2031.
As the UAE get enlarged in its tourism vigour, the emirates also are individually witnessing significant surge in tourism, fueled by robust strategic initiatives and impressive investments in the sector. To understand how Sharjah is spreading out its wings, T3 reaches out to Khalid Jasim Al Midfa, Chairman, Sharjah Commerce & Tourism Development Authority (SCTDA).
Midfa mentions that in 2022, according to the UN World Tourism Organisation, UAE ranked 4th in international tourist spending, with Sharjah experiencing remarkable growth. In 2023, the emirate welcomed over 1.5 million hotel guests, marking an 11% increase. This growth aligns with the UAE Tourism Strategy 2031, aiming to double hotel guests and boost GDP contribution to AED 450 billion by 2031.
India as a source market, infrastructure development
India plays a crucial role in Sharjah’s tourism, with a market share of 11%. Travelers from India seek premium experiences in Sharjah, drawn to its diverse attractions. From bustling metropolises like Mumbai and Delhi to vibrant hubs like Bangalore and Chennai, Indian tourists contribute significantly to Sharjah’s tourism narrative.
Sharjah’s ability to offer premium experiences at accessible prices makes it a destination of choice for savvy travelers, further driving tourism growth in the region. As Sharjah continues to evolve as a global tourism hotspot, its partnership with key markets like India underscores its enduring appeal and commitment to offering unparalleled experiences.
In Sharjah, a $272 million investment in the Kalba Road expansion and traffic improvements underscores a commitment to intra-emirate connectivity and congestion alleviation. Notably, Kalba, a picturesque east coast town, is undergoing a revitalisation spearheaded by His Highness, encompassing historic site restoration and modern infrastructure development. This multifaceted approach aims to position Kalba as a prominent tourist destination while enriching the lives of residents.
Preserving heritage is paramount for Sharjah, that is demonstrated by the meticulous restoration of cultural sites like Mleiha and the Heart of Sharjah district. Moreover, with initiatives such as the $336 million expansion of Sharjah International Airport, the UAE underscores its commitment to technological advancement, ensuring seamless travel experiences for tourists.
Implementation of the unified tourist visa system shaping inter-regional travel dynamics in The GCC? Will Sharjah benefit from the same?
The implementation of a unified tourist visa system within the GCC is poised to revolutionise inter-regional travel dynamics, fostering seamless exploration of the diverse cultural and historical treasures across member states. By simplifying bureaucratic hurdles and harmonising visa processes, this initiative will effectively open the doors to enriching experiences for travelers within the region.
For Sharjah, this development holds immense strategic significance. As a cultural hub renowned for its rich heritage and vibrant attractions, it stands to benefit substantially from increased accessibility facilitated by the unified visa system. Streamlined visa procedures will not only attract a greater influx of tourists eager to delve into the emirate’s rich offerings, but also position Sharjah as a pivotal stop for travellers venturing through the GCC region. Moreover, the enhanced regional connectivity will present the emirate as an enticing gateway to explore neighbouring GCC destinations.
Sharjah’s perspective on ‘Competing collaboratively’ within the GCC region
Creating an ecosystem that champions “competing collaboratively” is paramount for fostering mutual growth and innovation within the GCC region. Embracing collaboration is ingrained in Sharjah’s DNA, evident in its active participation in regional and international events alongside diverse government and private entities. From joint tourism campaigns to cultural exchanges and cross-promotional events, Sharjah leverages collaborative marketing and promotional strategies to enhance the tourism sector’s overall vitality. By doing so, Sharjah not only fortifies its own position as a premier tourism destination but also contributes significantly to the collective success and reputation of the region.
Tackling perceptions of having limited access to leisure, entertainment, & nightlife
In the GCC’s evolving landscape, a profound transformation is reshaping perceptions of leisure. While countries in the region, including UAE and Sharjah, maintain our historical emphasis on cultural authenticity, we are designing strategic initiatives that are propelling a new era of tourism.
Sharjah, renowned for its rich history and culture, is at the forefront of this movement. This evolution mirrors a broader trend across the GCC, with governments investing in diversifying tourism offerings and engaging with a youthful demographic.
The future of tourism in the GCC hinges on striking a balance between cultural preservation and contemporary leisure amenities. By blending authentic experiences with modern conveniences, destinations like Sharjah are challenging preconceived notions and captivating a discerning global audience. As the GCC ascends as a premier tourist destination, bridging the perceived gap in leisure and entertainment offerings, the narrative is undergoing a paradigm shift, redefining leisure tourism on the global stage.
India contributes a market share of 11% to Sharjah’s tourism: Khalid Jasim Al Midfa, SCTDA
