The opening of Louvre Abu Dhabi on Saadiyat Island and the hosting of the Formula 1 Etihad Airways Abu Dhabi Grand Prix contributed to a dramatic surge in hotel guests staying in the emirate during November.
The month saw a 16 per cent rise in guests staying in the emirate’s 162 hotels and hotel apartments compared to the same period in 2016, according to figures released by the Department of Culture and Tourism – Abu Dhabi.
China remains Abu Dhabi’s largest overseas source market with 334,000 Chinese guests staying in the emirate this year, a dramatic rise of 63 per cent, which can be attributed to the lifting of visa restrictions and destination marketing campaigns taking place in major Chinese cities throughout the year.
India is the second largest supplier of international guests, rising almost 10 per cent this year to number 320,000. The UK is Europe’s largest market, witnessing 12% growth to number 244,000 while the US and Saudi Arabian markets have also recorded growth compared to the previous year.
With 4.3 million hotel guests staying in accommodation across Abu Dhabi city, Al Ain Region and Al Dhafra Region in the first 11 months of the year, the emirate has witnessed nine per cent year-on-year growth and is on target to reach a record 4.9 million guests by the end of December.
Welcoming the latest rise in visitors to the emirate, Saif Saeed Ghobash, Director General, Department of Culture and Tourism – Abu Dhabi said, “While November and Q4 is traditionally a strong period for us, particularly with visitors from Europe, we are still highly encouraged by the sector’s performance during the month and the 16 per cent increase in hotel guests across all three regions to number 443,000 guests. The opening of Louvre Abu Dhabi was a monumental event, not only for Abu Dhabi but also for the whole of the country and indeed the region, contributing enormously to our appeal as a ‘must visit’ destination. The museum attracted worldwide attention and instantly became a huge draw for domestic and international visitors, which we anticipate will continue for many years to come.”
The museum’s opening on November 11, following close collaboration between the UAE and French governments spurred a 32 per cent rise in French guests during the month compared to the same period in 2016 with further positive traction anticipated from the French market next year.
During November, guests from the US increased by 50 per cent, while the China, UK and Germany saw rises of 38 per cent, 36 per cent and 21 per cent respectively. In total 443,636 guests stayed in the emirate, with 322,506 international visitors and 121,130 domestic visitors.
Ghobash added, “Our annual events calendar across the emirate continues to develop and expand with November hosting another successful Abu Dhabi Grand Prix, Abu Dhabi Art festival, National Day celebrations and the Fourth National Traditional Handicrafts Festival in Al Ain. These events are proving a draw to visitors who are seeking a blend of Arabian culture, heritage and excitement in a diverse and affordable destination. We expect a strong Q4 performance to round off a very successful year for Abu Dhabi’s tourism sector. We have challenges to address, such as increasing average length of stay of our guests and the occupancy rate, but we are constantly working on new initiatives and marketing to improve these figures.”
The number of guests increased across all three regions in November with Abu Dhabi city seeing a 16.8 per cent rise in its 131 hotels compared to November 2016, Al Ain Region increasing by 10.7 per cent in its 20 hotels and Al Dhafra Region increasing by 15.3 per cent in its 11 hotels.
