India has emerged as the third largest source market for Kenya.
Dr. Betty Radier, Chief Executive Officer, Kenya Tourism Board said, “We will position Kenya both as a high value tourist destination offering value for money and also the ultimate destination for Meetings, Incentives, Conferences and Exhibitions (MICE) for Indian groups. Kenya is well positioned to take a major share of India’s growing travel market. Kenya is endowed with breath-taking landscapes, a magnificent range of captivating wildlife, a beautiful coastline that offers diverse magical experiences, an array of enriching cultural encounters, exquisite cuisine, vibrant cities and beautiful people propelling it to be the most preferred safari destination.”
Dr. Radier noted that adventure tourism is one of the segments which is very rapidly picking up in India and for Kenya, it is going to be a major growth driver.
India is the third largest source market of Kenya after the US and UK. In 2017, Kenya hosted 64,116 Indians travellers. “Looking at the momentum we are expecting the footfalls from India to grow by 12-15 per cent this year,” she further added.
She said, “Kenya is among the best adventure destinations in the world and offers array of activities to travellers. For the adventure lover, Kenya offers a wide variety of outdoor experiences; from climbing the iconic Mt Kenya – Africa’s second highest mountain, or paragliding in the scenic Kerio Valley in the North Rift region to skydiving over the pristine Diani Beach or white water rafting along river Tana in Sagana.”
India is Kenya’s third largest tourism source market, accounting for 6.5 percent of tourist arrivals to Kenya as at October 2017.
