India’s travel industry leaders gathered in New Delhi yesterday to mark the official launch of IndiGo’s fares and ancillaries on Travelport’s Travel Commerce Platform in India. In a GDS-industry first, IndiGo announced in September that it had signed a strategic partnership to distribute its low fares and ancillaries to all connected Travelport travel agencies around the world – both online and offline. The Travelport platform offers fully integrated, industry leading merchandising capabilities and is used extensively by travel agencies in India as well as other key target markets for IndiGo. The agreement comes when advances in travel technology are empowering traditional retailers to be more competitive. India’s economic growth accelerated in 2015 reaching an average of 7.3 per cent, meaning the seventh largest economy registered the fastest GDP growth rate in the world.
Aditya Ghosh, President and Whole Time Director, IndiGo said, “We are very excited to officially launch our content on the Travel Commerce Platform today and proud of our partnership with Travelport. Technology provided by Travelport gives us an opportunity to reach new travellers at home and internationally and familiarise them with our unique brand in a highly cost effective manner without incurring the traditional costs associated with participation in the more traditional global distribution platforms.”
Gordon Wilson, President and CEO, Travelport said, “Today’s launch is very good news for our connected travel agents both in India and around the world. By adding IndiGo’s fares and ancillaries to the Travelport platform, we have marked another significant industry first and we look forward to working with IndiGo in the years ahead to help them expand their distribution. Meanwhile, we will continue to invest in and extend our leadership in air merchandising and the provision of innovative technology to the global travel industry.”
