Israel is gaining impressive popularity in India as it has witnessed a surge of 5 per cent in Indian arrivals from January through June 2016. The country has welcomed over 3 million visitors in 2015.
The Israel Ministry of Tourism Office in India organised the 5- city – Mumbai, Kolkata, New Delhi, Bengaluru and Chennai – roadshow in the first week of August to introduce leading Israeli tour operators that are new to the Indian market with the local tour operators and travel agents to encourage face-to-face interactions and promoting Israel as a preferred destination.
The event was extremely successful with the maximum footfall of renowned companies from the travel industry leading to over 800 agents in attendance. This is the first time the Ministry of Tourism roadshow had 6 Israeli tour operators and El Al Airlines, further emphasising the importance of Indian outbound travel market.
When asked about his strategy in promoting Israel as a destination in India, Hassan Madah, Director of the Israel Ministry of Tourism in India, said “Israel has been gaining popularity in India from 2015 and we are happy to see Indians travelling to Israel in big numbers, which can be seen with the increase of 5 per cent from January to June 2016. Israel has something for everyone from adventure, Dead Sea, deserts and mountains, culture, fashion, nightlife. We work towards adapting strategies to further promote various travel offerings to Israel in India.”
Every tourist has a unique perspective while visiting a new destination. Thus in order to provide more information to the traveller, the Israel Ministry of Tourism has launched a new website (www.goisrael.com/in) with information about Israel as a destination, the different cities and locations as well as connecting visitors with Travel Agents and Tour Operators that offer different types of tours to Israel.
