Looking to boost tourist traffic from Tier II Indian cities, Israel Ministry of Tourism conducted their first roadshow of 2017 in Chandigarh, Ahmedabad and Hyderabad recently. The roadshow was conducted in a networking workshop format with two DMCs from Israel and was attended by over 100 travel agents in each city.
Hassan Madah, Director, Israel Ministry of Tourism India said, “Israel is an emerging destination for the Indian traveller and tourist arrivals has been growing from India to Israel over the last couple of years. We wanted to tap new markets, so we decided to conduct roadshows in Chandigarh, Ahmedabad and Hyderabad this year. The response we received in all three cities has been encouraging and promising. We are working towards increasing our leisure and MICE travellers while continuing our focus on existing segments using different mediums, including investing in advertising campaigns and continuing to build and strengthen our travel trade relationships in the Indian market.”
Israel achieved a growth of 13 per cent in 2016 over the previous year creating a new record with 44,672 Indian tourists visiting the destination. The Ministry is hoping to maintain its double digit growth figures in 2017 as well. The country attracts worldwide tourists and is an explorer’s paradise. With archaeological sites, a rich culture, museums, culinary delights, modern attractions and friendly people it has something to offer every kind of traveller.
El Al provides direct connectivity between India and Israel with four weekly flights from Mumbai to Tel Aviv. Air India is expected to begin direct connections to Israel this year. Dead Sea, Jerusalem, Tel Aviv, Eilat, Nazareth, Haifa, Akko, Masada, Negev Desert are some famous tourist destinations of Israel.
