The brand’s new properties, such as the upcoming Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva, highlight its ambitious growth. But more than expansion, these developments reflect Jumeirah’s evolving vision to offer discerning travellers more than just a stay.
Since the sail-shaped silhouette of Jumeirah Burj Al Arab first graced Dubai’s skyline in 1999, Jumeirah has been synonymous with boundary-pushing hospitality. More than a symbol of architectural brilliance, this all-suite hotel set new standards for what luxury could mean—personalised service, opulent design, and experiences as unique as the travellers themselves.
Fast forward 25 years, Jumeirah has blossomed into a globally recognised name in hospitality, with properties spanning the Middle East, Europe, and Asia. The brand is not just adding more pins on the map; it’s rewriting the playbook for luxury hospitality with a renewed focus on design, sustainability, and well-being.
A Legacy of Authenticity, Future of Innovation
From the start, Jumeirah’s story has been rooted in the rich Arabian tradition of hospitality—a tradition where guests were seen not just as visitors, but as part of a wider community. Today, that same spirit of warm, generous hospitality continues to thrive, but with an added emphasis on connecting cultures through curated experiences. Whether it’s wellness retreats or architectural masterpieces, Jumeirah is carving a unique space in the global hospitality landscape.
The brand’s new properties, such as the upcoming Jumeirah Marsa Al Arab in Dubai, Jumeirah Red Sea in Saudi Arabia, and Jumeirah Le Richemond in Geneva, highlight its ambitious growth. But more than expansion, these developments reflect Jumeirah’s evolving vision to offer discerning travellers more than just a stay—a chance to immerse themselves in the beauty of each destination.
Elegance Across Continents
While Jumeirah Burj Al Arab remains a hallmark of its global brand, Jumeirah’s properties across Europe and Asia reflect the brand’s adaptability and passion for crafting culturally immersive experiences.
Jumeirah Capri Palace in Italy, perched high above the Mediterranean in Anacapri, is a celebration of the island’s dolce vita lifestyle. It offers not just a lavish coastal retreat but a sensory journey, from the two Michelin-starred L’Olivo restaurant to the renowned Capri Medical Spa.
The 186-room Jumeirah Carlton Tower has become an icon of British style in the heart of Knightsbridge, one of London’s most exclusive neighbourhoods.
“Guests are transported to the grandeur of an award-winning afternoon tea experience, inspired by Highgrove House and Gardens and designed to celebrate both sustainability and royal heritage.”
In Asia, Jumeirah Bali presents the tranquillity of a Javanese Hindu water palace, sitting gracefully on the beaches of Uluwatu, one of the most coveted locations on the island. Guests can immerse themselves in the rich Balinese culture through engaging experiences such as taking part in a traditional cooking class or learning the intricate art of Balinese dance. At the same time, Jumeirah Olhahali Island in the Maldives transports guests to a Mediterranean-inspired paradise. Traditional thatched villas have been replaced with oversized penthouse residences, demonstrating forward-thinking design for the Indian Ocean.
These resorts, though geographically distant, share a common goal: they are a majlis of global culture and connection where passionate expertise and creativity, craft distinctive and meaningful experiences.
Setting a New Standard for Tomorrow’s Luxury
As Jumeirah looks ahead, one thing is certain: it’s no longer just about grandeur. At its heart, Jumeirah embraces the essence of warm, generous hospitality, fostering a spirit of connection across its hotels. Each property serves as a modern-day majlis, where people and cultures come together through meaningful experiences that go beyond the ordinary.
Within these spaces, well-being is nurtured, and lifelong bonds are formed. Jumeirah creates thoughtfully designed environments, seamlessly blending curated art with a deep respect for the surrounding community, inspiring guests to see the world through a new lens and embrace the feeling of a life well lived.
(*DISCLAIMER: THIS EDITORIAL PIECE IS INTENDED FOR PROMOTIONAL PURPOSES*)
