Karnataka Tourism Society hosts 2nd edition of ‘Discover North & Coastal Karnataka’

Draws over 150 participants including travel agents and industry professionals, who engaged in networking and B2B meetings.

The Karnataka Tourism Society (KTS) hosted the 2nd edition of its Destination Showcase Event in Bengaluru on 1st October 2024, focusing on the attractions of North and Coastal Karnataka. Following the inaugural showcase on Chikmagalur and Sakleshpur in March, this event is said to have received an overwhelming response from industry stakeholders.

The event was inaugurated by Srinivasulu, (IFS), Commissioner of the Department of AYUSH, Government of Karnataka. Key dignitaries present included K Syamaraju, President of KTS and newly elected President of the Federation of Hotel & Restaurant Associations of India (FHRAI), along with other KTS executive committee members. Dr. K.V Rajendra, (IAS), Director of the Department of Tourism, Government of Karnataka, visited the event and engaged with stakeholders, discussing marketing efforts and the effectiveness of the showcase.

The showcase was supported by several government bodies, including the Ministry of Tourism, Government of India, Department of Tourism, Government of Karnataka, Department of AYUSH, Government of Karnataka, Karnataka State Tourism Development Corporation, Jungle Lodges & Resorts Ltd and Mysore Sales International Ltd. This initiative highlighted the unique tourist destinations of North and Coastal Karnataka, emphasizing its rich cultural heritage, tranquil beaches, and vibrant local arts.

K Syamaraju, President of the Karnataka Tourism Society, “This initiative, a collaboration between KTS and various tourism bodies, provides a unique opportunity for travel agents, tour operators, and hospitality professionals to discover the hidden gems of North and Coastal Karnataka. By bringing together industry leaders and showcasing the region’s unique attractions, this event aims to unlock the full potential of these areas and foster sustainable growth.”

The event featured over 150 participants, including travel agents and industry professionals, who engaged in networking and business-to-business (B2B) meetings. The showcase brought together 23 leading destination management companies, hotels, resorts, homestays, and service providers from North and Coastal Karnataka. The ‘Discover North & Coastal Karnataka’ event emphasized sustainable tourism and community engagement, offering valuable insights into the region’s diverse travel experiences.