Kerala Tourism received the prestigious Pacific Asia Travel Association (PATA) Gold Awards for its marketing campaigns- ‘Visit Kerala’ television commercial campaign and for the Kerala Tourism e-newsletter at a luncheon function in Jakarta.
The awards were presented to Kerala Tourism Director UV Jose by Mario Hardy (PATA CEO) and Maria Helena, Director, Macao Tourism Office at the Indonesia Convention Centre on the last day of the annual PATA Travel Mart, which started on September 7. The presentation ceremony hosted more than 800 global industry delegates.
AC Moideen, Tourism Minister, Kerala said, “Kerala Tourism campaigns have always attracted international attention and admiration. The latest batch of PATA awards will once again turn the spotlight on the diverse attractions our state offers: from beaches, to heritage, wildlife and wellness.”
Kerala Tourism also participated at the exclusive travel mart, along with tour operator Spiceland Holidays, Kuruppath Heritage homestay and the Kumarakom Lake Resort. The PATA awards are tightly contested with this year’s competition attracting 212 entries from 71 organisations worldwide.
Venu V, Principal Secretary (Tourism) said, “The two PATA gold awards are further testimony to the effective and interest-evoking marketing strategies the state enjoys. They are also an endorsement both of our unique brand and products as well as the backroom engagement efforts that go into promoting them.”
Lauding the collective work that went into the campaigns, Jose said it was a matter of pride to pick up the awards on behalf of Kerala Tourism. “Our many award-winning campaigns and initiatives showcase the state as a destination for families to relax, rejuvenate and reconnect. The award shows our strategies have gotten through to their target audiences,” he said.
