Kerala Tourism launches revamped website

Unveils interactive website, aiming to showcase Kerala in over 20 languages

Kerala Tourism launched its revamped website marking a vital step in bolstering the state’s efforts to meet the global competition in tourism sector by leveraging technology to create a comprehensive digital guide providing information in more than 20 languages. 

Tourism Minister, PA Mohamed Riyas said the user-friendly and interactive portal will showcase the immense possibilities of Kerala as a tourism destination which will be available in a novel way at the fingertips of tourists from any part of the world.  

“In tourism sector, Kerala is competing with countries like Sri Lanka, Thailand, Vietnam and Australia. So, we have to give a facelift to our activities by leveraging the cutting-edge technology to showcase Kerala as a premium destination by providing all required information at the fingertip of tourists from any part of the world,” the Minister noted.

The Minister added that in 2023-24 alone, the website has marked around one crore visitors and more than two crore page views. The upgraded website, which is available in over 20 languages, is a comprehensive digital guide that features the state’s unique attractions, culture and heritage and travel information.

Modern web applications like ReactJS and Python Flask have been used in the refurbished website. A custom-built Content Management System (CMS) will manage contents efficiently and deliver personalised user experiences. The interactive pages are equipped with riveting features like travel planner, live webcast, video quiz and e-newsletters. Through the user-generated content (UGC) facility on the web portal, travellers can share their stories from Kerala, photographs and videos. 

The other major features of the website include short video clips that give glimpses of Kerala, a video gallery with a collection of 360-degree videos and royalty-free videos, besides a picture gallery from where pictures can be used by tourism stakeholders.