KTM 2014 is scheduled to take place on 18, 19 and 20, September, 2014 at Samudrika Convention Centre, Cochin Port Trust, Willingdon Island, Kochi. It is the only Travel Mart in the country that showcases a single destination – Kerala.
The Dept. of Tourism, Govt. of Kerala in partnership with the Kerala Travel Mart Society is hosting this event which brings together the business entrepreneurs behind the tourism products and services of Kerala on a single platform.
From its inception, there has been an overwhelming response from the national and international Buyers which has reflected in the steady escalation in the variety of tourism products and in the numbers of participants, both Buyers and Sellers. KTM 2012 was attended by more than 1250 Buyers. KTM 2014 will reach out to buyers from new markets like Australia, Austria, Brazil, Chile, Czech Republic, Denmark, Finland, Ireland, Israel, Japan, Norway, Poland, South Africa, Sweden and USA.
The Mart will highlight innovative tourism products like village life experience, culture tours, and destination wedding themes.
A big turnout of MICE (Meetings, Incentives, conferences, Exhibitions) operators, Global Wedding Planners, Wellness and Adventure Tour operators is expected at KTM 2014. The Mart will project Kerala as the ideal destination for weddings and Honeymoons along with conferences and Exhibitions. These emerging segments are being viewed very seriously by tourist destinations and KTM intends to increase Kerala’s market share to an additional 5000 crores. Only 10 per cent of the national inbound tourist traffic reaches Kerala, and KTM has set itself a target of 15 per cent with arrivals from new and emerging markets.
