Leisure Hotels Group revamps website to elevate digital experience

The enhanced digital presence is expected to boost direct bookings by 5X and strengthen Leisure Hotels Group’s brand visibility.

Leisure Hotels Group (LHG) announces the launch of its redesigned website. This new portal embodies the brand’s legacy by personalizing guests’ journeys through a simplified booking process. 

The enhanced digital presence is expected to boost direct bookings by 5X and strengthen Leisure Hotels Group’s brand visibility, further driving the company’s accelerative growth in commanding online market share. With faster loading times and improved SEO compliance, the site is said to make it easier for guests to explore and book their stays, embodying the brand’s “Experience More” ethos.

The group also presents its narrative through a new video, highlighting the essence of the brand. The film highlights key touchpoints that reflect the group’s core values and experiences offered to guests.

Mona Sharma, Associate Director of Marketing, Leisure Hotels Group, remarked, “This redesign reflects our commitment to innovation, ensuring that guests have an immersive digital experience that mirrors the personalized service at our properties. The website serves as a vital introduction to the Group and the one-of-a-kind service experience that awaits. It not only supports our growth strategy but also prepares us for our ambitious expansion plans.” 

The revamp plays a crucial role in LHG’s vision to expand its portfolio. Technological upgrades, including a mobile-friendly interface and optimized site architecture, are aimed to ensure that the platform drives organic traffic, increases booking conversion rates, and enhances guest engagement. 

To celebrate this milestone and its 35th anniversary, the website is offering a 35% discount across all its hotels, resorts, sociotels and villas. The new platform also features bespoke itineraries from seventeen destinations.