Madrid sees a 73% surge in Indian visitors in 2023 compared to previous year

The destination welcomed 57,435 visitors from India in 2023, 73% more than in 2022 and almost 20% more than in 2019, the last pre-pandemic year. Reaches its all-time high in visitors, 7.8 million in 2023, 1.7 million more visitors than in the previous year.

Camara Madrid successfully hosted the ‘Madrid: A 7-Star Destination’ evening on 26th November 2024 in Mumbai, bringing together the travel trade fraternity to showcase the destination’s unique offerings.

Madrid is gaining popularity among Indian tourists, boosting figures by 73% in 2023. The figure is also 18% higher than that of the last pre-pandemic metric, that of 2019. In total, 67,435 Indian tourists out of the almost 250,000 who chose the Community of Madrid. Popular tourism products for the Indian market include gastronomy, luxury and shopping, art and culture, and MICE travel.

In addition, the latest study by Oxford Economics confirms estimates of a steady rise in spending over the next few years, with growth rates of 13.6% and 12.5% for the years 2024 and 2025 respectively. Indian tourists is also said to spend an average of 2,430 euros per person in Spain, which is 408 euros per day, with an average stay of 6 days. The total expenditure of Indians in Spain was 584.8 million euros in 2023, with an increase of 67% compared to 2022 and 48% compared to 2019.

Also, the Community of Madrid reaches its all-time high in visitors, 7.8 million in 2023, 1.7 million more visitors than in the previous year. The forecasts for 2024 are also for growth, between January and June, the region received 4.4 million foreign tourists, representing a 17% growth.

The reasons for these increases are said to include the opening of commercial flights from India at the end of March 2022, and the simplification in 2020 of visa application requirements, which reduced the processing period to 4 working days on average.