MakeMyTrip announced its focus on the hotels business by extending its brand promise to ‘Hotels Unlimited’. The company also released the ‘Official jersey’ of the Sunrisers Hyderabad IPL team at an event attended by Sunrisers players Kumara Sangakkara, Ishant Sharma and Parthiv Patel. MakeMyTrip has recently become the principal sponsor of the team.
Speaking on this occasion, Deep Kalra, CEO & Founder, MakeMyTrip.com said, “We wish Sunrisers Hyderabad the very best before the start of the 2013 IPL season and look forward to their performance. MakeMyTrip is also launching a new campaign to coincide with the excitement of the IPL. As a Company, we endeavour to make all aspects of Travel easy and fun. Accommodation is one of the biggest concern-area for any traveller. Today we are proud to extend our Brand-promise to “Hotels Unlimited” by offering the widest range of Hotels with the Best deals in India.”
At this event, MakeMyTrip shared details on a new marketing campaign targeted at growing its Hotels business. The new campaign will extend the brand promise from Memories Unlimited to Hotels Unlimited, by showcasing the brand’s strength and value-proposition of ‘widest range of Hotels with Best deals’. The Television commercial for this campaign will feature the team’s players including Shikhar Dhawan, Cameron White and Ishant Sharma. Keeping with the witty, humorous and quirky tone of previous brand campaigns, the new commercial will demonstrate the positive effect of a good Hotel experience.
Photo Caption (L-R): Cameron White, Ishant Sharma, Manish Kalra (Marketing head-MakeMyTrip), Deep Kalra(CEO & Founder, MakeMyTrip), Tom Moody (Coach) and Kumar Sangakkara (Captain)
