Maldives Marketing and Public Relation Corporation together with partners from the Maldivian Tourism Industry recently participated at the 25th Annual Arabian Travel Market.
The Maldives delegation was led by the Minister of Tourism, Moosa Zameer accompanied by Acting Managing Director of MMRPC, Haris Mohamed. The Ambassador Designate of Maldives for United Arab Emirates, Hussain Niyaz was also a part of the official Maldives Delegation. A total of 68 companies and over 126 participants have travelled to Dubai to attend ATM 2018 fair to showcase their products.
During the four day exhibition, special activities were carried out at the Maldives stand to attract more visitors. This included social media campaigns which aim to increase the online presence of the destination. At the same time visitors experienced the underwater beauty of the Maldives through VR Gears.
The Middle East region, especially the United Arab Emirate and Saudi Arabia market holds much potential. In the 2017 a total of the 49,193 tourists from the region visited Maldives. From January to March 2018, 11,898 tourist arrived Maldives from Middle East Region which is a growth of 5% compared to the same period of time last year.
Middle East is already the most well connected region to the Maldives. Daily flights from the major regional carriers direct to the destination. Hence, by participating at ATM it is expected to boost the number of arrivals from the Middle East.
