Maldives to Participate in Key Tourism Exhibitions in India

To further strengthen the Maldives’ brand visibility and secure the Indian outbound market Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is gearing up to take part in prominent upcoming trade fairs in the country.

Visit Maldives has announced its participation in One World Travel Market (OTM) and South Asian Travel and Tourism Exchange (SATTE), India’s leading travel and tourism trade exhibitions. The strategy follows MMPRC’s ongoing efforts to maintain India as the top source market for the island nation.

Thoyyib Mohamed, Chief Executive Officer and Managing Director (CEO and MD) of MMPRC mentions “We look forward to participating in India’s prominent travel trade events, OTM and SATTE, as they serve as pragmatic platforms for promoting tourism into the Maldives. India continues to be a key source market for us, and through our participation, we aim to sustain Maldives’ presence and appeal in the Indian market. We are enthusiastic about showcasing our destination’s offerings as well as the exciting upcoming developments to our trade partners in India”.

India has been the leading source market for the Maldives for the past three years in a row. Indians constituted the majority of international tourist arrivals to the Maldives in 2020, 2021, and 2022. A total of 241,369 Indian tourists travelled to the island nation in 2022, representing 14.4 per cent market share, according to the Maldives’ Ministry of Tourism (MoT).