Marriott International, in association with SAMHI Hotels, expanded its brand offering in Asia with the opening of its first Fairfield by Marriott hotel in Bengaluru, India. Considered a growth engine for the company’s expansion in Asia with 12 hotels signed in India and additional properties signed in Nepal and Indonesia, Fairfield represents an excellent opportunity for Marriott International to move into new locations and markets.
Talking at the opening, Don Cleary, Marriott International’s COO in Asia said, “The timing is right and the market is primed for a brand like Fairfield. The brand has a long history in service and offers innovative design at an affordable price, which combined gives us a huge strategic advantage in many markets across the region. As we see millions more people entering the middle classes across India and Asia, the Fairfield product represents excellent value for transient travelers as the entry price point into the Marriott portfolio.”
Commenting on the occasion, Ashish Jakhanwala, Managing Director & Chief Executive Officer, SAMHI Hotels stated, “SAMHI is pleased to open the first Fairfield by Marriott in Asia. Fairfield development is an integral part of SAMHI’s strategy as it allows us to capture the fastest growing market segments. We are confident that the combination of a winning product, power of the brand and Marriott’s operating capabilities will establish Fairfield by Marriott as a preferred choice for consumers in India. We are excited to grow the Fairfield network in partnership with Marriott.”
The Fairfield Bengaluru Rajajinagar in South India opened today offering 148-rooms and Kava, a three-meal-a-day restaurant which will serve authentic Indian cuisine along with Western menu options, featuring both buffet and à la carte options. In addition the hotel has a functional lobby with a bar lounge and 24/7 Market for drinks and snacks; ample banquet and meeting room space with modern technology, a well-equipped business centre as well as a fitness center and a rooftop pool.
