Marriott International recently launched Courtyard by Marriott Pune Chakan. With this, Marriot has a room inventory of 920 in Pune. The 175-room property is spread over three acres of land and covers an area of 11,725 sq ft of indoor and outdoor meeting space. According to Ritu Chawla, General Manager, Courtyard by Marriott Pune Chakan, the size of the meeting area makes it a perfect corporate/business hotel. “The USP of the property is its location which is a well-known industrial hub. Chakan being the automobile and manufacturing hub, a space needed to be filled for the luxury business traveller. The Courtyard is our answer for the same. Moreover, Pune has become a hub for MICE travel and Courtyard by Marriott Pune Chakan is suitably modelled to suit all business requirements,” she said.
Replying to a question on excessive room supply in Pune, Chawla said that the Courtyard’s in Pune have their individual share of business. “There is no question of oversupply as our properties are situated in very different locations in Pune, each catering to a different sector. Our aim is to provide a complete hospitality experience, with state-of-the-art amenities for the new-age business traveller. We are expecting a mix of 70 per cent international and 30 per cent domestic and local business.”
Chawla also detailed on marketing strategy for creating brand awareness for the hotel. “We will cash in on Marriot’s brand reputation. Apart from the traditional marketing, we are tapping the online space very aggressively. We will roll out online campaigns and have already put up hoardings in our main source markets such as Mumbai, Delhi and Bengaluru. With this, we are expecting 50 per cent occupancy by the end of December 2013.”
Speaking about their choice of location, Shakeel Ladak, Owner, Courtyard by Marriott Pune Chakan, said said, “With an increasing number of industries coming up in the Chakan industrial belt, we felt this was the ideal opportunity to create a niche for this unique offering. The Courtyard boasts of amenities that are certain to exceed the expectations of our clients as well as cater to the growing number of business travellers to this part of the city.”
