As part of making India a clean and hygienic destination, the Ministry of Tourism (MoT) organised ‘Swachhta Hi Seva’ campaign at India Gate yesterday. Minister of State (I/C) for Tourism Alphons Kannanthanam along with Senior officers of Ministry of Tourism participated in the campaign. Prime Minister has called upon the nation to begin a campaign, ‘Swachhata Hi Sewa’, ‘Cleanliness is Service’, from 15th September 2017 to 2nd October 2017.
Ministry of Tourism has prepared an action plan for launching this campaign at various important tourist sites across the country. In addition, the Ministry is also observing a ‘Swacchata Pakhwada‘ during the same period. Cleanliness and awareness activities are to be conducted through Regional offices of the Ministry of Tourism with active participation from local communities, institutes of the Ministry, state Governments and stakeholders.
The campaign would be popularised at the 15 tourist destinations by roping in celebrities.
