One&Only Royal Mirage, Dubai, a popular name among high-end clients, recorded a growth of 20 per cent in guest stays from India last year, an incredible growth termed a company spokesperson. “We see that Indian market has very high potential clients as well who are not just travelling for two to three nights, but are staying longer,” he said.
Given the market potential amidst increasing air connectivity and travel to Dubai, the beach resort hopes to see the Indian market amongst its top source markets. Royal Mirage is increasing it’s market exposure through participation in travel fairs in India, calling on the DMCs etc, asking them to undertaking activities like mailings and newsletter, media representation etc. among others.
Considered amongst Dubai’s most stylist beach resorts, the 65 acre property with a kilometer long private coastline consists of three distinctive properties: The Palace, the Arabian Court and the Residence & Spa. The Palace is a 230 guest rooms and suites property; The Arabian Court boasts 162 guest rooms and 10 suites, all of which are facing the sea; The Residence & Spa houses 18 suites and 32 Prestige rooms, all sea facing with private balconies.
“We see other hotels with thousands of room nights. We want to have the part of this cake as well. But we don’t want India as our mass market. We are looking at it as a high-end market where guests are expected to stay longer and indulge in various activities that our resort offer, he said. The beach resort is targeting family, honeymooners and luxury seeking high spending travelers who looking for sheer indulgence of opulence, laidback time or just relax with exotic oriental Hammam,” the spokesperson informed.
Inviting travel agents to visit the resort on special rates and also hosting them on familiarisation tours is part of the property’s strategy to increase visibility through the Indian trade. Royal Mirage also works with DMCs on a net rate. “We are ‘friends of everybody’ so if the rooms are booked by travel agents they get the commission directly,” he informed.
