OYO, one of India’s largest branded networks of hotel, has launched a solution assuring early check-in up to seven days prior to booking. This is sharp disruption – to the prevalent industry norm across the world, with each hotel having its own arbitrary check-in time (usually 12 noon), and guests left stranded. This facility is being offered free of cost in many OYOs, and at a nominal charge in others. With this launch, OYO has become the first hotel brand in the world to offer guaranteed early check-in to guests.
OYO’s Sunrise check-in is now live both on its website and mobile app. Customers can easily identify, select and book hotels that offer confirmed early check-in. In addition, guests can also modify their existing booking and secure an early check-in.
Ritesh Agarwal, Founder and CEO, OYO said, “Despite changes in the way we live, travel and work, the hotel industry across the world continues to follow the outdated concept of a standard check-in time. Nowadays, travel is no longer about following prescribed itineraries. At OYO we understand our guests and build features tailored to their needs. With Sunrise check-in travellers can plan their mode of travel, duration and trip-itinerary in a better way, without being constrained by the check-in time.”
Sunrise check-in service is delivered via the OYO Partners system where hotels update days where they can offer early check-in and millions of users receive this update on a real-time basis. Strict guidelines ensure full compliance towards the fundamental philosophy of delivering a delightful stay experience.
Ritesh added, “The need to get a guaranteed early check-in is one of the key reasons that guests book hotels by walking in. Many of our guests shared that strict schedules for check-in times is one of their biggest pain-points related to hotel-booking. Our Sunrise check-in feature gives them the freedom to plan their travel in a flexible manner. We expect an enthusiastic response to this feature and early indications show that nearly 20 per cent of bookings post-launch are availing this service.”
