The Park Hotels today announced the launch of their design driven upscale brand ‘Zone by The Park’, as part of the brand’s expansion plans.
The brand ‘Zone by The Park’ is a social catalyst, whose name and dynamic identity echoes the idea of new connections and constant activity, and as a place where people can refresh and recharge themselves. Drawing from The Park’s design spirit, the concept envisions an interactive series of buzzing spaces using the best of contemporary design, with creative and playful interiors, multifunctional spaces, great restaurants, bars and vibrant nightlife. These hotels will be a starting point to enjoy the city, where people engage and socialize in a friendly and informal atmosphere.
“Over the past few years, we saw a growing demand for a new kind of hotel – for a new kind of traveler, who is about people and passion. Someone who was moving up fast on life’s ladder, and at ease with him or herself. We saw an opportunity to create a mid segment brand that reflected this upbeat mood. Though different from The Park, we wanted to create a brand that would channel its inimitable spirit. A new brand with a new vision for the global citizen.” said, Priya Paul, Chairperson, Apeejay Surrendra Park Hotels Ltd.
“After much deliberation, we closed on the brand ‘Zone by The Park’. Zone will cater to the gap in the Indian hotel market for the burgeoning Indian middle class and international traveller looking for budget travel. The hotels will be priced around the 80 – 100 USD mark.’ said Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited.
‘Zone by The Park’ will primarily be managed properties and four hotels have already been signed under the brand. The first hotel will be operational by the year end.
