Radisson Hotel Group has introduced its latest campaign, “Skip to Rewards”, showcasing the new benefits which members can access as part of the recently re-launched Radisson Rewards loyalty program.
The campaign leverages the familiar “Skip Ad” button to illustrate how members can skip the lines to tap quickly into the range of benefits which Radisson Rewards now offers, making their experience not only more convenient but also more rewarding with each stay at a Radisson Hotel Group property.
The creative campaign was developed using a fun, relatable tone in which Radisson Rewards breaks away from the typical and formulaic loyalty program approach and highlights how the program offers loyalty members a fresh approach to redeem their benefits. The campaign features four characters who experience different challenges with traditional loyalty programs, which are subsequently solved by becoming a Radisson Rewards member.
Cristina Serra, Global Senior Vice President Brand & Experience, Customer & Marketing Strategy at Radisson Hotel Group, is thrilled about the launch of “Skip to Rewards”, saying, “This campaign is a milestone for our loyalty program as it enables us to communicate to our customers the program’s benefits, such as fastest tier progression in the industry, Member Only Rate and to make sure that Every Moment Matters when members stay with Radisson Hotel Group. Moreover, I am convinced that the variety of exclusive benefits Radisson Rewards offers will encourage even more new members to join the program and be rewarded right from day one”.
