Rhätische Bahn (RHB) in partnership with Turkish Airlines recently hosted a familiarisation trip to Davos Klosters and Engadin St. Moritz in Switzerland for leading travel agents based in Delhi. The objective of the FAM was to increase visibility for luxury destinations like Davos Klosters and Engadin St. Moritz, along with the scenic Bernina Express train journey.
Make My Trip, Yatra, TUI, Flight Shop, Ottila International, Experiential Travel, Thomas Cook and Ambe World Travels participated in the FAM. The group spent six nights in the Graubünden region; three nights each in Davos & St. Moritz. They visited Europe’s highest brewery – Monstein, Clavadeler Alp where they experienced the art of cheese making, a scooter ride along the Sertig Valley and attended a music show led by the regional band from Davos “orgalifründä Rinerhorn”. In St. Moritz the group was taken on a food safari night at Badrutt’s Palace Hotel, one of the highlights of during their stay. The itinerary also included hotel inspections such as that of Da Primo Hotel, Intercontinental Davos, Arabella Hotel Walduus Davos , Turmhotel Victoria, Swiss Mountain Hotel Ameron in Davos, Badrutt’s Palace and other 3-4 star properties in St. Moritz, to familiarise the trade with budgeted options in the luxury destination.
Sonal Salian, Market Manager, Rhätische Bahn India said, “The FAM trip was a great opportunity to showcase the Bernina Express, Davos Klosters and Engadin St. Moritz. Our trade partners were able to not only visit different attractions but also gain knowledge of the infrastructural offerings such as hotels, restaurants and local transport. To meet the demand of the discerning Indian luxury traveller, we highlighted experiential activities that Indians must include on their next Swiss holiday.”
