Strategically located near prominent transportation hubs and Jaipur Intl. Airport, 40-key hotel is furnished with functional amenities and decorated to reflect a contemporary yet quirky look.
The hospitality chain Royal Orchid Hotels Ltd. (ROHL) has announced its 5th property in Jaipur and 10th in Rajasthan while debuting its reimagined midscale brand-Regenta Place. The property aims aims to disrupt the value-driven mid-market space through a dynamic combination of vivacious social spaces, cutting-edge technology, and quirky décor.
Accommodation at the 40-key hotel is furnished with functional amenities and decorated to reflect a contemporary yet quirky look. To meet the needs of the clientele, the hotel has further curated its services and amenities. The signature all-day Pinxx Café has been designed to be the third space for guests to work and dine at the same time. The vibrant rooftop bar, Kat’s Bar, provides guests with an environment to relax with a panoramic view of the city on the golden horizon. In addition, the hotel offers a state-of-the-art wellness centre and a gymnasium.
Strategically located near prominent transportation hubs and Jaipur International Airport, the hotel offers guests convenient access to some of the city’s most renowned landmarks and attractions.
Arjun Baljee, President of ROHL said, “We are delighted to create a distinct visual identity for “Regenta Place”. This will help us further create a clear distinction in our portfolio of properties, both for our owners and for our guests. By focussing on a modern aesthetic to local design, we hope to create a brand that is relevant to the micro-market it operates in. Over a period of time, we hope to roll this out across the platform of Regenta Places, so that they are consistent with the broader vision of providing fresh and vibrant spaces to young and modern travellers.
“The new property serves as a testament to our ongoing dedication to consistently innovating and remaining relevant in the industry. In the near future, the travel and hospitality industry will be significantly influenced by the increasing emphasis on experience-driven travel by Gen Z and Millennials. However, the moderate-tier segment of the Indian hospitality industry is distinguished by a visible service gap. The rebranding of Regenta Place is a step in the direction of creating a niche brand that can align the aspirations and budget considerations of young Indian travellers without compromising on the quality of their stays”, Baljee added.
The ROHL’s new Regents Rewards program is well integrated into this hotel, with benefits for members, like member only rates, free experiences thrown in during the day, among other value-additions.
