By democratizing the industry with affordable and accessible solutions, these young companies are empowering traditional travel agencies to expand their online presence. From launching websites to creating marketing collateral, these emerging brands are helping offline players gain their share of the digital marketplace. Chirag Agrawal, Co-Founder of TravClan shares more in the insightful guest column.
The travel industry has experienced remarkable growth over the past few years, rebounding strongly from the unprecedented challenges posed by COVID-19. This resurgence has been swift and aggressive, with both established players and newer companies thriving in the market. While the impact of this recovery is evident across both online and offline travel sectors, an interesting correlation has emerged between the rise of young travel brands and the transformation of India’s offline travel market.
Integrating Technology into Travel Solutions
Young travel brands have been at the forefront of revolutionizing the travel industry by leveraging innovative technology to enhance the way travel services are discovered, delivered and consumed. These brands are not only developing cutting-edge technological infrastructure but also making it accessible to traditional offline travel businesses. By democratizing the industry with affordable and accessible solutions, these young companies are empowering traditional travel agencies to expand their online presence. From launching websites to creating marketing collateral, these emerging brands are helping offline players gain their share of the digital marketplace.
In addition, API integrations provided by these young brands have enabled long-established offline businesses to transition into the online space, allowing them to compete effectively with large online travel agencies (OTAs). This technological bridge is essential for ensuring that traditional players remain relevant in an increasingly digital world.
Catering to New-Age Travel Demands
With younger leadership often at the helm, these emerging travel brands are adept at identifying and capitalizing on evolving travel trends. Unlike traditional offline businesses that excel in offering conventional travel packages, young brands are pioneering unique travel experiences tailored to the preferences of the younger generation. As a result, trends such as bed-and-breakfast accommodations, community travel, and backpacking have gained popularity, thanks to the innovative approaches of these new entrants.
These brands are not only tapping into existing trends but are also creating new ways to travel, appealing to a demographic that values authenticity and unique experiences over conventional travel options. Their ability to adapt quickly to shifting consumer demands gives them a competitive edge in the market.
Establishing New Service Standards
Young travel brands are also addressing long-standing challenges in the industry by introducing new standards of service that benefit both customers and providers. Companies like OYO and RedBus have set new benchmarks by standardizing services that were traditionally fragmented and difficult to access. Through the integration of technology, they have enhanced service accessibility while simultaneously streamlining operations to deliver a seamless experience for travelers.
These efforts have not only improved the customer experience but have also raised the bar for service delivery across the industry. By setting new standards, young brands are contributing to a more predictable and reliable travel ecosystem.
Innovating for the Global Markets
Indian travel brands specializing in B2B services and corporate travel are attracting significant traction in the global market. These companies not only cater to Indian consumers but also develop cutting-edge solutions for international clients. At major international expos and roadshows, young Indian travel companies are increasingly showcasing their services, attracting global brands and helping them manage their travel operations more efficiently and effectively. Their innovations are transforming how businesses handle their travel needs, making Indian brands a key player on the global stage.
(The author is Chirag Agrawal, Co-Founder of TravClan)
