Sabre Corporation is supporting Emirates airline with industry-leading technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares. Sabre and Emirates have also signed a new long-term global distribution agreement to make the airline’s fares available to travel agents globally who use Sabre.
Sabre’s technology enables travel agents to meet a growing demand and expectation from consumers for more personalised products and services. Using Sabre’s enhanced solution, travel agents can now provide travellers with Emirates’ range of branded fares, which enable passengers to choose fares based on what is most important to them – such as purchasing a budget fare, earning the most air miles or having the greatest degree of flexibility.
“Emirates airline is a brand that invests significantly in differentiating the traveller experience, and personalisation plays a central role in this strategy,” said Dean Bibb, vice president EMEA at Sabre. “The airline’s new range of branded fares offers passengers more choices and greater control over their travel experience, which often means happier travellers and higher satisfaction. Helping our airline customers put travellers at the heart of their operation is a major focus for Sabre and our investment efforts.”
Emirates operates more than 3,600 flights per week to over 150 destinations across six continents. Sabre’s technology will enable the airline to effectively market and sell its expansive roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents across the world.
Sabre is one of the world’s largest marketplaces, processing over US $120 billion in estimated travel spend.
