Stepping to raise the bar of hospitality in the holy town of Lord Krishna, Sarovar Hotels & Resorts, the fastest growing hotel management company in India, re-brands Hotel Nidhivan as Nidhivan Sarovar Portico, Vrindavan. The hotel adds up as group’s fourth property in Uttar Pradesh, with other hotels in UP being Mahagun Sarovar Portico, Ghaziabad; Park Plaza, Noida and La Place Sarovar Portico, Lucknow.
Commenting on the development, Anil Madhok, Managing Director, Sarovar Hotels & Resorts said, “We are delighted to enter the city of Lord Krishna which attracts a large inflow of devotees round the year, but lacks premium branded accommodation. With Nidhivan Sarovar Portico we will bridge this gap. Nidhivan’ literally meaning a ‘forest of treasures’ is a perfect luxurious base to discover Vrindavan, the spellbinding land of Lord Krishna. Ideally located in the calm environs of the city and close to ISKCON Temple, it is indeed a blessing for all those looking for a hassle free, heightened, self-contained place of stay.”
Ajay Bakaya, Executive Director, Sarovar Hotel & Resorts, “Places of pilgrimage provided a firm ground to tourism in the beginning and still continue to be one of the most effective factors of promoting tourism in India. Sensing the importance of Pilgrimage Tourism, Sarovar group is moving at fast pace and adding more properties to our pilgrimage tourism circuit. We already have hotels in Haridwar, Shirdi, Pondicherry, Badrinath. We recently opened India’s first Dashavatar hotel-Marasa Sarovar Premiere in Tirupati and will be soon reaching out to more pilgrim cities like Amritsar and Ajmer.”
