The events showcased treasures of Saudi fragrances with a focus on the renowned roses from Taif, a city known for its perfumeries. Over 60 guests attended the workshops.
The Saudi Tourism Authority (STA) hosted the immersive perfumery workshops in Mumbai and Delhi recently. The events showcased treasures of Saudi fragrances with a focus on the renowned roses from Taif, a city known for its perfumeries. It offered guests an opportunity to delve into the rich olfactory heritage of Saudi, the true home of Arabia.
Over 60 guests, including luxury travel trade partners, top online travel agents, wholesalers, among others, attended the workshops.
Guided by expert perfumers, participants learnt about the cultural significance of fragrances and the art of perfume-making. They also got the opportunity to create their bespoke fragrances. Drawing inspiration from landscapes and the rich botanical heritage of Saudi, attendees crafted unique concoctions that reflected their preferences.
The experiential perfumery workshop provided a platform for participants to gain insight into the intricate process of perfume-making, from selecting the finest ingredients to blending fragrances harmoniously. By fostering a deeper appreciation for Saudi fragrances and culture, the event aimed to bring Indian travellers closer to what Saudi has to offer.
Taif referred to as the ‘city of roses’ and ‘the friend of the clouds,’ is blessed with year-long cool weather. Nestled on the eastern slopes of the Sarawat Mountains, it is approximately 1,700 metres above sea level. The region is known for its diverse produce, including grapes, berries, pomegranates, and figs.
Each year in December, local farmers prepare rose fields. By mid-January, at the peak of winter, they prune rose bushes, harvesting dark coloured as well as light pink roses known as the ‘Rose of Taif’. Multiple perfumeries and rose product factories are engaged in the production of high-quality perfumes and rose water, as shared by STA.
Taif can be reached by a scenic drive from Jeddah in 3 hours.
