We are experiencing a new era and a very exciting time for Saudia. Our airline has evolved from a Douglas DC-3 aircraft in 1945, to a 140-aircraft modern fleet serving over 100 destinations, becoming one of the largest airlines in the region – Ibrahim Al-Omar
Saudia, the national flag carrier of Saudi Arabia, revealed a new brand identity and livery during an event in Jeddah, in the presence of Royal Highnesses, Excellencies, leaders from both the public and private sectors and aviation experts. This new identity is in line with a wider strategic digital transformation plan aimed at strengthening the airline’s support for the Kingdom’s Vision 2030 to bring the world to Saudi Arabia.
The new brand colour identity, comprised of green, blue, and sand, represent Saudia’s aim to expand its fleet and destinations, connecting the world to Saudi Arabia, emphasizing the Kingdom’s authenticity and deep-rooted values. The rebrand also encompasses new uniforms for cabin crew and ground staff.
The rebrand marks the beginning of a new era for Saudia, introducing innovative concepts in terms of customer services with a strong focus on digital aspects and enhancing the guest experience by celebrating Saudi culture. Guests can anticipate an authentic Saudi experience during their journey, showcasing the very best of Saudi Arabia and its rich culture. This includes a distinctive fragrance and sonic identity, locally inspired cuisine, all crafted by skilled Saudi craftsmen. This new identity mirrors Saudi Arabia’s welcoming spirit, leaving guests with a deep sense of the country’s warmth and hospitality, while promoting a deeper appreciation of Saudi culture for both nationals and visitors.
In parallel to the rebrand, Saudia has also undertaken a huge digital transformation, entirely enhancing the customer digital experience. The ambitious, long-planned digital transformation, fully improve customer experience, but also allow more streamlined operations and processes while ensuring the highest levels of protection of guests’ personal data, through strong partnerships with global leading companies.
According to Saudia Group Director-General, Ibrahim Al-Omar, “We are experiencing a new era and a very exciting time for Saudia. Our airline has evolved from a Douglas DC-3 aircraft in 1945, to a 140-aircraft modern fleet serving over 100 destinations, becoming one of the largest airlines in the region. The name and logo of Saudia are integral parts of the Kingdom’s aviation history and development, and our people share a special emotional connection with the brand. We have incorporated this rich heritage into our new identity, adding elements that reflect our visionary approach, poised to captivate the world.”
Saudia is not only rolling out a fully integrated digital program and revamping its look, it is also effectively and quickly helping advance Saudi Arabia’s Vision 2030, collaborating with all industry stakeholders to achieve the targets of the National Aviation Strategy. The strategy aims to turn Saudi Arabia into a leader in the global industry, by enhancing the customer experience, improving safety and working towards a more sustainable future, in line with Saudia’s expansion goals to bring around 330 million visitors to the Kingdom by 2030.
