Brisbane Airport Corporation (BAC), in partnership with Singapore Airlines and Tourism and Events Queensland (TEQ), has launched its first ever direct-to-consumer marketing campaign promoting the city of Brisbane to the Indian market.
Featuring former Australian cricketer and fast bowler Brett Lee, the campaign showcases destination Brisbane as a perfect spot for a holiday, capturing Tangalooma, the Story Bridge, Kangaroo Point Cliffs, Brisbane River and the CBD.
The campaign will air across television, digital and social channels till March 2020, with a competition element giving five Indian travellers the chance to fly to Brisbane on an all-expenses paid holiday to Tangalooma Island Resort.
India is one of the world’s fastest growing outbound travel markets with more than 300,000 Indians visiting Australia last year and more than 30,000 of those visiting Brisbane in FY19.
Jim Parashos, Executive General Manager Aviation Development and Partnerships Brisbane Airport Corporation said it is an exciting campaign that provides a unique opportunity to strengthen tourism and establish Brisbane as a must-see destination for Indians visiting Australia.
He further said, “With Indian travellers seeking new destinations in Australia to visit, Brisbane Airport is excited to partner with Singapore Airlines and TEQ to showcase the hottest new city with the help of cricketing legend Brett Lee. Singapore Airlines is an important partner for BAC, with four flights a day between Singapore and Brisbane, and provides excellent connectivity to the Indian market.”
David Lim, General Manager India, Singapore Airlines said, “We are excited to promote Brisbane in partnership with Brisbane Airport and TEQ through Brett Lee, who is one of the most recognised and celebrated Australian personalities in India. In the coming months, we hope to interest more Indians to travel to Brisbane by educating them on its diverse offerings.”
Tourism Industry Development Minister Kate Jones said this campaign for Indian travellers would boost visitors to Queensland. “India is an economic partner for Queensland with great potential for growth. In the year ending June 2019, Queensland welcomed 79,000 Indian visitors which creates jobs in our tourism industry,” Ms Jones said.
He added, “Brisbane offers a range of world-class tourism experiences boasting five-star hotels, a thriving cultural scene, world-class events and amazing food and wine, as well as being a stone’s throw away from a range of incredible nature-based experiences.”
