In the back drop of Indian arrivals clocking in a 38.2 per cent growth in May and cumulative growth at 26.8 per cent crossing the119,593 arrivals barrier as at end May, Sri Lanka Tourism has signed up a joint promotion to target the top end of Delhi outbound traveller into Sri Lanka, announced Sri Lanka Tourism in a communique.
According to Rohantha Athukorala, Chairman, Sri Lanka Tourism Promotion Bureau, trade between the countries have crossed four billion dollars which means that we have very strong trading partnerships between the countries even though, the numbers are skewed in India’s favour. “With the partnership of Air India and Sri Lanka tourism we want to tap into the segment ” trade tourism” where the premier class customers of Air India can be reached,” he added.
The promotion will include special air fairs on business class, value upgrades on top end boutique hotels in Sri Lanka whilst for Sri Lanka tourism we will have access to the elite customers of Air India that can create awareness of the changing dynamics of the Sri Lankan product range said Athukorala. Once the promise we sell is understood attracting a quality customer will naturally happen, he asserted.
Pankaj Kumar, Executive Director Marketing for Air India, said the partnership is mutually beneficial as we can synergies the strengths of both entities whilst giving access to a Sri Lankan travellers to any part of India due to strong connectivity of Air India.
Sri Lanka Tourism is injecting 240 million rupees in 2015 as we want to target 335,000 travellers from India, said Athukorala where the destination is registering a strong growth this month which augurs well for the country he said. I am very excited to launch the promotion in July in New Delhi announced Athukorala.
Caption : Caption : Air India – Manager Commercial Jaya Sharma, General Manager Marketing – Seema Srivastava, Executive Director Sales and Marketing Pankaj Kumar,Chairman Sri Lanka Tourism-Rohantha Athukorala, Director SCR Indrajith De Silva
