Sri Lanka Tourism Embarks on a Three-City Roadshow Series in India

Sri Lanka Tourism continues to expand its bilateral and cultural ties with its Indian counterparts by venturing into a series of Road Shows in key Indian cities from 24th –  28th April 2023. The first roadshow will be held in Chennai (24 April), followed by Cochin (26 April), and finally in Bangalore (28 April).

The event focuses on promoting a myriad of tourism experiences while focusing on converting potential travelers to make a booking and highlighting the positive message that Sri Lanka is open for Leisure, Business, and MICE tourism.

The delegation is led by the Hon. Harin Fernando, Minister of Tourism accompanied by Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau, Shirani Herth, Junior Manager, Sri Lanka Tourism Promotion Bureau (SLTPB), and Malkanthi Welikla, Manager – Marketing, Sri Lanka Convention Bureau.

Fernando, said, “Tourism in Sri Lanka over the last six months have been very interesting and promising. The last three months alone in 2023 from January to March has seen 8000 tourist arrivals a day, which is the highest since 2018″.

He further added, “Sri Lanka values the Indian outbound market and has been a key driver of arrivals into our country. Sri Lanka offers other than its rich heritage of 2500 years, a spectacular array of destinations and products such as wellness and yoga, beaches, shopping, cuisine, adventure and wildlife. The added attraction for the Indian market is the very well laid out Ramayana circuit, which is an excellent religious travel initiative. The time is perfect to experience the warm hospitality of our people!”

Gajabahu added, “Sri Lanka is also meeting the travel industry here in India to further establish the country as go-to destination. We are here in India with our stakeholders’ representing hotels and resorts, destination management companies, event management companies to reach out to our travel-trade partners in India to add value to a mutually fruitful relationship.”