SriLankan Airlines recently took top travel agents and elite sports influencers from India to watch the first match of the test series between Sri Lanka and Australia, which was held at the Galle International Cricket Stadium, Sri Lanka.
The visit also served an opportunity to the influencers and agents to witness normalcy in the country and how inbound tourism is flourishing across the island.
In order to inspire travellers across India which is the Airline’s single largest source market and also to reassure that Sri Lanka is welcoming and safe, the Airline took this initiative whereby inviting the tourists arriving in Sri Lanka to make the most of this much sought-after tourist paradise – with high exchange rates and great travel offers.
Ever since the easing of travel restrictions following the global pandemic, SriLankan Airlines has steered an extensive content creator campaign #NamastefromSriLanka, in order to build advocacy and familiarity to the brand SriLankan Airlines and destination Sri Lanka. Under this programme, SriLankan has welcomed over 60 elite content creators/social influencers from India so far, and the agents’ fam tour is another extension of this initiative.
SriLankan Airlines, Chief Executive Officer, Richard Nuttall met the group at a fellowship and dinner where he spoke his sentiments; “We believe that Sri Lanka holds a timeless appeal to the discerning Indian traveller; whether you are travelling solo or with family; or whether you are a seasoned repeater or a first-timer. During these challenging times, I firmly believe that the India Market will be largely helpful in our bounce back efforts. I am confident that our long-standing affinity with the Indian travel trade partners will pave the way for fruitful results in the days to come.”
The Fam tour included a memorable opening day of the first test between Sri Lanka and Australia played in honour of the legend the late Shane Warne, at the Galle International Cricket Stadium, a city tour of Colombo and experiencing a range of luxury hospitality properties in Colombo and the Southern Coast of the island. The Airline also offered them a memorable flying experience inclusive of a Business Class service.
