Stone Wood Hotels aims for 50 properties in India by 2029

The group currently operates 16 boutique hotels and resorts and plans to add 5-6 properties annually.

Stone Wood Hotels & Resorts, Goa-based boutique hospitality company, has unveiled its plans to expand its portfolio to 50 properties across India within the next five years. The group currently operates 16 boutique hotels and resorts and plans to add 5-6 properties annually.

The expansion strategy focuses on creating a balanced portfolio that appeals to both leisure and business travelers. For owned properties, Stone Wood is targeting serene, nature-rich destinations such as Kabini, Coorg, Jawai, and Ranthambore, ideal for guests seeking tranquil escapes. Simultaneously, the group is establishing a presence in Tier 1 cities like Delhi NCR, Mumbai, Bengaluru, Amritsar, and Chandigarh through lease and revenue-sharing models to tap into urban demand.

To cater to the diverse preferences of travelers, Stone Wood has also introduced a refreshed branding strategy with three distinct sub-categories: Stone Wood Hotels, Stone Wood Premier, and Stone Wood Comfort. This segmentation allows the group to tailor its offerings to various customer segments, ranging from premium travelers to those seeking mid-scale options.

“Our vision is to redefine boutique hospitality by offering guests unique experiences that combine premium services with exceptional value,” said Shikhar Kumar, Managing Director of Stone Wood Hotels & Resorts. “The introduction of our new brand categories and aggressive expansion plans are rooted in our commitment to bridging the gap between affordability and luxury. With a presence across prime urban and offbeat locations, we aim to create experiences that resonate with today’s discerning travelers,” he added.

To support this expansion, the group’s in-house construction arm enables rapid development of owned properties, ensuring control over quality and execution. Upcoming projects in key destinations like Calangute, Kasauli, and Jawai exemplify Stone Wood’s ability to independently deliver properties that align with its exacting standards.