The Tourism Bureau of the Ministry of Transportation and Communications of Taiwan is promoting the “Tourism 2020 – Taiwanese Sustainable Tourism Development Program” and designating main themes for each year from 2017 to 2020.
Among them, the year of 2018 has been designated as the Year of Bay Tourism. Six cities and counties and 10 islands with island resources have been designated as pilot sites. Among those designated are three islands in Taiwan’s Penghu archipelago: Qimei, Yuweng and Jibe. The goal of the program is to encourage tourists to explore Taiwan’s 10 major islands, develop island eco-tourism, and spread appreciation and awareness among locals and tourists about protecting marine ecology.
Going ahead, there will be an increasing emphasis on the sustainable development of tourism resources, that the bay tourism image will grow, and that the market will mature. This will also strengthen the promotion of tourism in southern Taiwan (regional tourism), rejuvenate the national tourism development plan and spread awareness about clean ecological activities in Penghu Bays. The Taiwan Tourism Bureau of the Ministry of Transportation and Communications, along with the Penghu County Government, jointly held a press conference to announce this recently.
Tourism Bureau Director-General Joe Y. Chou said that the overall marketing of the 2018 Year of Bay Tourism will follow three major themes: “Good Seasonal Events Highlights” (activities side), “Wonderful Tour GO Experience” (products side) and “Continuous Promotions” (promotional side). Through efforts such as creating a sightseeing resources inventory, integrating of local industries, packaging tourism products, developing peripheral products, marketing domestically and overseas, and developing source markets, we hope to stimulate the development of the entire industry, create interesting tourism topics, and stimulate tourist participation, thus further energizing the development of the overall tourism industry. This campaign emphasizes key concepts in bay tourism, such as “Advocacy of Education, Resource Conservation, In-depth Experience, and Inheritance of Experiences.” It combines the resources of various national scenic area administrations and local administrations to improve the tourism environment in bays, improve the quality of software and hardware facilities and services, and enrich the image of bay tourism.
In 2018, Penghu will host a major event – the 14th annual meeting of the Most Beautiful Bays in the World Club.
