Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has unveiled the Abu Dhabi Summer Season programme for 2015. Abu Dhabi Summer Season – featuring headline theatre shows, a world famous illusionist, live international children’s shows, top Arab and European comedy acts, and live concerts will take place across the emirate with events in Abu Dhabi city, Al Ain and Al Gharbia (Western Region) for almost three months from 11 June to 5 September 2015.
TCA Abu Dhabi has teamed up with leading UAE event organisers for the same. A wide-scale marketing and promotional campaign to promote the summer season has been launched across the GCC and India.
Sultan Al Dhaheri, Acting Executive Director of Tourism Sector, TCA Abu Dhabi said, “With the support of its partners and stakeholders, Abu Dhabi Summer Season 2014 witnessed great success in providing exceptional experiences to visitors and residents alike. This year we are welcoming additional partners and stakeholders on board who are excited in offering thrilling shows and promotional offers in Abu Dhabi.”
The 2014 Summer Season saw 7,86,376 guest arrivals, an increase of 20 per cent during June, July and August with the corresponding period the previous year. Guest nights from the GCC, not including the UAE, increased by 25 per cent. From India numbers went up by 26 per cent and from Europe by 19 per cent.
“We saw significant interest in last year’s Summer Season and hotel occupancy with an additional 2,495 hotel rooms grew by a total of 7 per cent from 2013, and obviously we are aiming to improve that figure again this season. Working closely with our key partners including Etihad Airways, Visa, Millennium & Copthorne Hotels, and Abu Dhabi Media we aim to deliver an unforgettable summer season for all the family with mall activations and the best summer deals around for hotels and attractions. Abu Dhabi Summer Season 2015 will also feature a mega shopping mall promotion to offer winning opportunities throughout 12 weeks,” added Al Dhaheri.
