The Tourism Authority of Thailand in Mumbai has set its sight on Ahmedabad and Bengaluru as key target markets for luxury-seekers from western and southern India. In its second edition, TAT Mumbai’s A Luxury Showcase presented travel planners in these markets with key partnerships across accommodation and local attractions.
TAT’s strategy for India has shifted from whole-heartedly targeting budget tourists: the new roadmap involves a significant focus on India’s outbound luxury traveller. Soraya Homchuen, Director, TAT Mumbai said, “Thailand has the ability to meet and surpass the expectations of India’s HNI segment that will accept nothing but the world’s best. From bespoke luxury services across 5-star international and Thai brands, boutique properties, private beach resorts and sky villas, Thailand boasts accommodation to suit every luxury-seeker’s tastes. This segment is typically well-travelled and seeks out authentic local experiences, culture, and heritage and often wants to touch, see and feel something that their peers have not – Thailand’s rich cultural heritage and the country’s vastness and variety leave much of it ripe for exploration.”
Over a dozen suppliers across hotels, attractions and local tour partners will converge in both cities to network and ink deals with the local trade. Together the events witnessed over 300 travel agents in attendance – a clear indicator that the travel trade’s commitment to luxury holidays in Thailand.
