Thailand & IIPT unite to advocate tourism as a pathway to global peace

Hosted ‘Promoting Peace through Tourism’ on September 21 in Mumbai, coinciding with the International Day of Peace.

The Thai Consulate in association with the Tourism Authority of Thailand in Mumbai and International Institute for Peace through Tourism (IIPT), hosted ‘Promoting Peace through Tourism’ on September 21 in Mumbai, coinciding with the International Day of Peace.

The event aimed to highlight the significant role tourism can play as an ambassador of peace, fostering understanding and harmony across diverse regions, countries, cultures, races, and religions.

Speaking on the concept behind the event, Ajay Prakash, President of IIPT, explained that the idea of tourism as a tool for peace is not widely understood, which is central to IIPT’s mission. “It is based on two simple premises – first, that travel and tourism, which accounts for 10% of global GDP, could become the world’s first global peace industry. Second, that every traveller is a potential ambassador for peace,” Prakash added.

He emphasized that the goal is to encourage the travel industry to integrate the idea that tourism is not just about moving people, but about connecting them. He further noted, “We want travelers to embrace the mindset of traveling with a gentle spirit and an open heart. This helps us realize that the differences which seem to divide us are insignificant when compared to the commonalities that unite humanity. Thailand is a perfect example of a country that welcomes everyone, irrespective of any factors.”

Echoing Prakash’s sentiments, Donnawit Poolsawat, Royal Thai Consulate General, addressed the audience, noting that despite advancements in technology, social media, and access to vast information, conflicts and misunderstandings persist. In fact, these advancements are often used to spread hatred and misinformation, driving people apart.

“To counter these threats, we must return to traditional methods. By physically bringing people from different countries and regions together, not just online, we can interact more closely, learn to understand one another, and build friendships,” said Poolsawat. “Tourism is the most powerful tool to achieve this. It’s not just a recreational activity; tourism is a social force capable of addressing various issues in both sending and receiving countries. We must begin to view tourism through a different lens.”

The event concluded with Thai cuisine and enjoyable activities, including a lucky draw for a round-trip ticket to Thailand.