Thomas Cook (India) has announced a strategic focus on children – one of India’s powerful new segments of holiday decision makers. To leverage this strongly emerging potential, the company has launched an engaging series of ‘Theme Park Tours’, a unique concept designed to delight children with fun and exciting experiences centred around theme-parks across the globe.
While traditionally it has been parents who have played a key role in holiday plans, it is now the child who is emerging as a protagonist in family vacations and this fact was highlighted by an internal study conducted by Thomas Cook India, indicating that: 1) Families comprise a major share at 55 per cent of Thomas Cook India’s holiday consumer base 2) Parents admit that it is their children who now are the decision makers for family vacations 3)The combined force of peer pressure and ‘pester power’, is a powerful driver in holiday decisions. 4) Keeping children engaged is key to ensuring a relaxed time for family bonding while on holiday.
Insights from Thomas Cook India’s survey also revealed that the influence of children extended right from the choice of destination/s, to the various experiences included. Theme parks registered number 1 on their “must-do” favourites.
Thomas Cook India’s ‘Theme Parks’ portfolio was hence conceptualised to leverage this high potential segment and features attractions, rides and shows across a range of international destinations, including exciting elements like getting up close and personal with penguins, dolphins or pandas at Ocean Park, Hong Kong; Universal Studios Singapore’s thrilling Transformers and Battlestar Galactica experiences or Toyland paradise at Legoland, Malaysia; adrenalin infused rides at Ferrari World and family fun at Yas Water World, Abu Dhabi; a magical experience of re-living your favourite Harry Potter moments or a tour of the Warner Bros Studios in London and breakfast with a favourite character like Scooby-Doo; Gold Coast, Australia’s triple delight of Sea World, Movie World and Dream World; Dubai Parks & Resorts’ movie magic via its Hollywood and Bollywood theme parks; Korea’s Everland with its impressive parades, rides, gardens and firework displays; and of course the sheer diversity of Disneyland in France, Hong Kong and USA.
Rajeev Kale, President and Country Head – Leisure Travel, MICE, Thomas Cook (India) said, “With children emerging as clear decision makers in family holidays, we were strategic in selecting Theme Parks as the hero of our series, to engage and delight India’s children. Our Theme Park Tours are a great way for the entire family to cherish wonderful memories together. While a large part of the activities are aimed at kids, amusement parks have now evolved into all-inclusive holiday destinations with hotels, spas and a host of facilities included. We believe that the Theme Park Tours by Thomas Cook India will offer a delightful combination of adventure & thrills while also ensuring much needed family bonding time.”
