Singapore’s no-frills airline, Tigerair has entered into a new distribution partnership with Travelport that will make its competitive fares and ancillary content available to Travelport-connected travel agents globally. As part of the agreement, Tigerair will also become the first carrier from the Asia Pacific region to adopt the GDS provider’s aggregated shopping technology, a key component of the Travelport Merchandising Platform. With this, for the first time Tigerair will distribute its inventory via a Global Distribution System (GDS).
As part of the distribution agreement, Tigerair will leverage the Travelport Merchandising Platform to make popular optional add-ons such as checked-in bags, pre-allocated seating and the Tigerbites meals easily bookable by travel agents.
Alexander Knigge, Group Chief Commercial Officer, Tigerair, said, “Travelport’s merchandising platform allows us to display our fares alongside those of traditional carriers and reach the travel agency community more easily. This is another Tigerair first in the Asia Pacific region and I’m confident that it will be a winning formula for travel agents and travellers alike and will allow us to achieve further growth through an additional sales platform.”
“We’re obviously delighted that Tigerair recognises the leadership we have demonstrated in our merchandising capabilities and has signed up to be our first Aggregated Shopping airline participant in the Asia Pacific region. For fast-growing no-frills carriers like Tigerair, it is critical that we offer a highly flexible approach, which may be very different to more established approaches, but which allows them to distribute exactly how they chose to,” added Damian Hickey, Vice President of Global Distribution Sales & Services, Asia Pacific, Travelport.
Tigerair operates out of Singapore and offers flights to over 50 destinations across 13 countries in the Asia Pacific region. Tigerair comprises four airlines: Tigerair Singapore, Tigerair Mandala (Indonesia), Tigerair Philippines and Tigerair Australia. Through the agreement, content from its three Asian airlines will be up for bookings for all Travelport-connected agents worldwide.
