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HomeNewsInternationalTourism Australia launches new social content series to welcome Indian travellers

Tourism Australia launches new social content series to welcome Indian travellers

The video features David Warner issues a warm welcome to Indian travellers to experience some of his favourite holiday destinations in Australia.

Tourism Australia has released a new social content series starring former Australian cricketer David Warner which showcases some of his favourite Australian holiday destinations and experiences in Sydney, Melbourne and the Gold Coast.

The four-part series, to feature on Tourism Australia’s Instagram account has launched in India just weeks out from the start of the Border-Gavaskar Trophy. The five Test series between Australia and India begins in Perth, Western Australia on 22 November 2024.

The video features David Warner issues a warm welcome to Indian travellers to experience some of his favourite holiday destinations in Australia.

Tourism Australia Managing Director, Phillipa Harrison, said it has been great to team up with the former Australian opening batsman to highlight to cricket fans across India what Australia has to offer as a holiday destination.

“We know the former Australian opening batsman remains an incredibly popular figure here in India and we are confident once travellers have seen his recommendations they will want to book a holiday to Australia to see for themselves what our destination has to offer,” Harrison added.

“From our unique wildlife to our coffee culture, and icons like the Sydney Opera House and Melbourne Cricket Ground, Australia has so much to offer travellers from India, and I’m so excited to have the opportunity to show off our backyard,” said Warner.

Harrison has travelled to India with a delegation of 15 CEOs from the Australian tourism industry to meet with senior officials from the Indian tourism industry and strengthen ties with key partners in New Delhi and Mumbai.

Between November 11 & 14 the Australian CEO delegation will meet with airline partners, Air India & IndiGo, and key distribution partners including MakeMyTrip & Thomas Cook to reinforce Australia’s commitment to the Indian market.

“There is no doubt that India is one of the world’s fastest growing economies and with a population of more than 1.4 billion the country will play a vital role in global tourism over the coming decade. We are already seeing Indian travellers visit Australia in greater numbers than ever before and with improved aviation links between our two countries we want to see that continue to track in the right direction,” Harrison said.

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